What Truly Counts as the Best Book Publishing Option Today?

[aimee]

I keep seeing authors debate what the best book publishing route actually is traditional, hybrid, or self-publishing. But how do we define “best”? Is it the highest royalties, creative control, marketing support, or overall visibility? With so many choices and mixed reviews, I’m curious what other writers think. Which publishing path helped you reach your goals, and what made it stand out? Looking forward to learning from real experiences!